I’m a Senior Product Designer with 8+ years of experience delivering user-centric and scalable design solutions for B2B and SaaS products.
Some of my recent projects
Design process
Design process
or how i work through each project
or how i work through each project
Coffee and Sketchbook
Every project starts with lots of conversation, black coffee, and getting everyone on the same page. I dig deep to understand not just what we’re building, but why we’re building it and how we’ll know if it worked. This is where I map stakeholders, explore business goals, and make sure we’re solving the right problem before we get attached to solutions.
Coffee and Sketchbook
Every project starts with lots of conversation, black coffee, and getting everyone on the same page. I dig deep to understand not just what we’re building, but why we’re building it and how we’ll know if it worked. This is where I map stakeholders, explore business goals, and make sure we’re solving the right problem before we get attached to solutions.
Coffee and Sketchbook
Every project starts with lots of conversation, black coffee, and getting everyone on the same page. I dig deep to understand not just what we’re building, but why we’re building it and how we’ll know if it worked. This is where I map stakeholders, explore business goals, and make sure we’re solving the right problem before we get attached to solutions.
Research First
After aligning on the brief, resources, and timelines, I collect relevant inputs—previous user research, stakeholder insights, competitive analysis—and synthesize them into key questions. What are the real user needs? What are the business constraints? How will we measure success? In parallel, I assess technical feasibility early to understand what’s actually possible and to avoid rework downstream.
Research First
After aligning on the brief, resources, and timelines, I collect relevant inputs—previous user research, stakeholder insights, competitive analysis—and synthesize them into key questions. What are the real user needs? What are the business constraints? How will we measure success? In parallel, I assess technical feasibility early to understand what’s actually possible and to avoid rework downstream.
Research First
After aligning on the brief, resources, and timelines, I collect relevant inputs—previous user research, stakeholder insights, competitive analysis—and synthesize them into key questions. What are the real user needs? What are the business constraints? How will we measure success? In parallel, I assess technical feasibility early to understand what’s actually possible and to avoid rework downstream.
Strategic Planning
Behind every great project is a clear strategy that connects user needs to business impact. My philosophy is to step back before diving into solutions, map opportunities, and ruthlessly prioritize based on impact versus effort. This is where I form a design hypothesis and secure stakeholder buy‑in on the approach we’ll take.
Strategic Planning
Behind every great project is a clear strategy that connects user needs to business impact. My philosophy is to step back before diving into solutions, map opportunities, and ruthlessly prioritize based on impact versus effort. This is where I form a design hypothesis and secure stakeholder buy‑in on the approach we’ll take.
Strategic Planning
Behind every great project is a clear strategy that connects user needs to business impact. My philosophy is to step back before diving into solutions, map opportunities, and ruthlessly prioritize based on impact versus effort. This is where I form a design hypothesis and secure stakeholder buy‑in on the approach we’ll take.
Design System Thinking
I focus on scalable, system‑led design—clarifying principles, codifying tokens, and architecting reusable components—so teams deliver faster with consistent, high‑quality outcomes. Strong documentation and governance ensure the system evolves as product needs grow.
Design System Thinking
I focus on scalable, system‑led design—clarifying principles, codifying tokens, and architecting reusable components—so teams deliver faster with consistent, high‑quality outcomes. Strong documentation and governance ensure the system evolves as product needs grow.
Design System Thinking
I focus on scalable, system‑led design—clarifying principles, codifying tokens, and architecting reusable components—so teams deliver faster with consistent, high‑quality outcomes. Strong documentation and governance ensure the system evolves as product needs grow.
Handoff and Measuring Impact
I enable smooth delivery with clear documentation and handoff (specs, tokens, patterns). After launch, we measure what matters—behavioral analytics and success metrics—and use those insights to refine and evolve the design.
Handoff and Measuring Impact
I enable smooth delivery with clear documentation and handoff (specs, tokens, patterns). After launch, we measure what matters—behavioral analytics and success metrics—and use those insights to refine and evolve the design.
Handoff and Measuring Impact
I enable smooth delivery with clear documentation and handoff (specs, tokens, patterns). After launch, we measure what matters—behavioral analytics and success metrics—and use those insights to refine and evolve the design.
Daily Tools & Design Assets.
Daily Tools & Design Assets.
Figma
Designing intuitive interfaces with seamless collaboration.
Figma
Figma
Designing intuitive interfaces with seamless collaboration.
Cursor
For prototyping and code.
Cursor
Cursor
For prototyping and code.
Dovetail
User research and usability testing.
Dovetail
Dovetail
User research and usability testing.
Slack
Communication and connecting.
Slack
Slack
Communication and connecting.
Fullstory
For behavioral analytics and user interactions
Fullstory
Fullstory
For behavioral analytics and user interactions
Adobe suits
Creating prototypes and interactions
Adobe suits
Adobe suits
Creating prototypes and interactions
Framer
Building websites
Framer
Framer
Building websites
Things I could do
Things I could do
As a generalist designer
As a generalist designer
Product Design
Product Design
Product Design
Visual Design
Visual Design
Visual Design
Photography
Photography
Photography
Digital Painting
Digital Painting
Digital Painting
Vibe Coding
Vibe Coding
Vibe Coding
Coffee Addict
Coffee Addict
Coffee Addict